Poster Mock-ups

Poster 1:

Poster 2:

Poster 3:



Poster 4:



I have created these posters with the idea in mind that there would be a link between them. I have used images from the same shoot, used fonts that are similar to each other and added my own logo into two of the posters.



Final posters

Evaluation

Evaluation:

For this project the theme was food photography; which is an extremely flexible subject that could consist of any food, any drink, even kitchen utensils. I chose to use "coffee" as my main subject for my final poster/s. I theme was originally café orientated, although I thought that it was too wide a theme to create images that flow well together.

When I was given the brief to create a food poster I found it beneficial to complete enough research to grasp this concept. I have researched simply food photography as a whole which led me to find and further research photographers specialising in food photography that I found inspiring. Through researching historical and contemporary, I looked at how food photography has adapted throughout time; from simple images of fruit to modern works of art we see today.

After researching photographers I brought myself back to the brief and then decided in order to make my own poster I would have to research posters as a whole. Through exploring other posters I have gained an understanding of what it takes to create a successful poster. I decided after this I would like to make a commercialised poster, focusing on selling my subject making it appealing and appetizing.  

During this project I have completed multiple shoots three being focused on natural lighting, night lighting and using a lightbox. Out of these shoots I found lightbox to be the most interesting as I had never used it before in photography and found that it works extremely well when taking photographs for commercial purposes. I would enjoy using this technique in future.

My shoot for my final images was taken in a coffee shop as I wanted the subject (coffee) to be in its natural environment. For these images I experimented with aperture as I only wanted my subject in focus. I also interpreted bokeh into some of my images.

Overall I am happy with my final posters and how my images looked and found the shoots completed this project to be very successful. I think next time I will complete shoots in multiple location to ensure I have a wide option of photographs to choose from when creating my final posters.

Summer Project:

In this image the photo is bringing your eye to the 

shoe as this is the product (the main feature)

Commercial Photography:

Commercial photography involves taking photographs for commercial use e.g. in advertisements, merchandising and product placement. Commercial photography also used in corporate brochures and leaflets, menus ect. Commercial photography is used to promote or sell a product or service. 

I think in this simage the train track is simply
contrasting with the model.

Location Photography:

Overtime fashion photography has developed its own aesthetic in which the  clothes and fashions are enhanced by the presence of locations. In location photography all images in the series have a common interest within the location that fits well within the fashions that are being featured.





Studio Photography:

Studio photography is photographs taken in a studio, where you have complete control of the environment e.g lighting props... Studio photography images are often used for commercial purposes.






High-Fashion Photography:

High-fashion photography are used on mainly fashions that are produced by the leading fashion houses e.g Yves saint Laurent, Chanel, Versace est. High-fashion photography are usually featured in magazines or campaigns to promote the brand name. 

Contemporary and Historical Photographers

Task 1a:

Contemporary photographers:

Astrid sterner is a photographer that has done many magazine shoots for Dazed & Confused Korea. Sterner's recent doll inspired fashion shoot "The Doll House" is what intrigued me to look further into her work as a photographer. I found this project fit well with the theme that I am hoping to include into my work this project, mannequin. The models have been portrayed as if to replicate life sized dolls, this eccentric shoot is some what inspiring to contemporary photographers. Sterner has used blank walls and rarely used props, I believe this is to make the viewer purely focus on the model as a whole. 

                                         

    

Jesus De La Cruz is a Mexican photographer that focuses on portraiture and fashion photography. His project "Mannequin Affair" is quite a theatrical series, which is shown as a story using models portrayed as living mannequins. This shoot is studio based, using barely any props that I believe is to ensure there are no distractions from the models or story being told. I find his photographs to be daring, dramatic and intriguing, something a contemporary photographer needs to grasp the attention of the intended audience. 

Historical photographers:

Irving Penn is an influential and iconic American photographer focusing on portraiture, still life and fashion photography. His first photograph was of a still life, consisting of a big brown leather bag, beige scarf and gloves, lemons, oranges, and a huge topaz. It was published as the Vogue cover for the issue of October 1, 1943, and launched Penn on his photographic career. Penn continued to photograph successfully for Vogue. His photographs always seem to have a clean, iconic finish.

 Edward Steichen was an american fashion and portrait photographer. For his time his photographs were bold, unconventional and ahead of his time. I've noticed that Steichen used shadow in some of his work, I think this was to give his images depth and I trust this contributes to the eccentricity of his work. Through using shadow as a technique it gives the images a dramatic finish.

Evaluate:
Through looking at both historical and contemporary photographers, keeping the initial theme in mind, I have found that the historical have a way of using natural light to their advantage; to create shadows in a very theatrical way. Whereas contemporary photographers use modern techniques to form their outcome through artificial lighting or post editing. 

Location Photography 1b

Task 1b

Location Photography:  

Architectural Photography is a broad subject, including everything from skyscrapers to shacks. Everywhere we go, we are surrounded by some sort of architecture on a daily basis. Many photographers use scale as a concept when shooting architectural photographs, as it gives you an interesting outcome. Others only use small parts , not using the architecture as a whole. Many architectural photographers include: Ezra Stoller, Berenice Abbott, Eugène Atge, Iwan Baan, Bernd, Hilla Becher, Lucien Hervé, Candida Höfer to name a few.



Urban Photography is similar to street photography in that it takes place in an inner city environment but it differs from street photography in that it may or may not have people included in the image. Urban photos often take buildings, or rather the urban landscape itself as the main subject. Photographers include Nicholas Goodden, Ronya Galka to name a few.

Fashion Photography

Still Life Photography

Rural Photography

Evaluate:
Through looking at location photography, keeping fashion photography in mind, has helped me greatly in this project as fashion photography has been a completely new concept to me. It has shown me that new ways to create depth to an image, new techniques which I think will help me when photographing fashion photography in the future.

Task 2 Photographic Techniques and Lenses

Task 2

Lenses and techniques :
Wide-angle lenses are a great choice for photographing environmental portraits, where you want to show a person within a specific context. However, wide-angle lenses used close-up will distort facial features and create unflattering pictures.

A standard lens or a short telephoto lens is a better choice for portraits. The classic portrait focal lengths for a full-frame camera are 50mm, 85mm prime lenses and a 70-200mm zoom. These will help to compress features and provide a more natural-looking result.

A macro lens used in macro or "close-up" photography is any lens that produces an image on the focal plane that is the same size or larger than the subject being imaged. This configuration is generally used to image close-up very small subjects. 

Zoom lenses, have a focal length that varies as internal elements are moved, typically by rotating the barrel or pressing a button which activates an electric motor. Commonly, the lens may zoom from moderate wide-angle, through normal, to moderate telephoto; or from normal to extreme telephoto.

A fisheye lens is an ultra wide-angle lens that produces strong visual distortion intended to create a wide panoramic or hemispherical image.

The effect bokeh is created through the shapes that are out of focus in the image, it is usually created from lit objects to give a more effective technique.I think a 50mm lens would help form bokeh, with an fnumber of around 2.8. Through research i have found to increase the effect of bokeh distance between the background and subject needs to be greater. 

To form a silhouette a subject needs to be in front of a source of light be that artificial or natural e.g. the sun. this technique is quite easy to create,  although I think more thought needs to be given the composition to make a more interesting image.