Follow Me on Pinterest

Monday 3 November 2014

Evaluation

Evaluation:

For this project the theme was food photography; which is an extremely flexible subject that could consist of any food, any drink, even kitchen utensils. I chose to use "coffee" as my main subject for my final poster/s. I theme was originally café orientated, although I thought that it was too wide a theme to create images that flow well together.

When I was given the brief to create a food poster I found it beneficial to complete enough research to grasp this concept. I have researched simply food photography as a whole which led me to find and further research photographers specialising in food photography that I found inspiring. Through researching historical and contemporary, I looked at how food photography has adapted throughout time; from simple images of fruit to modern works of art we see today.

After researching photographers I brought myself back to the brief and then decided in order to make my own poster I would have to research posters as a whole. Through exploring other posters I have gained an understanding of what it takes to create a successful poster. I decided after this I would like to make a commercialised poster, focusing on selling my subject making it appealing and appetizing.  

During this project I have completed multiple shoots three being focused on natural lighting, night lighting and using a lightbox. Out of these shoots I found lightbox to be the most interesting as I had never used it before in photography and found that it works extremely well when taking photographs for commercial purposes. I would enjoy using this technique in future.
My shoot for my final images was taken in a coffee shop as I wanted the subject (coffee) to be in its natural environment. For these images I experimented with aperture as I only wanted my subject in focus. I also interpreted bokeh into some of my images.

Overall I am happy with my final posters and how my images looked and found the shoots completed this project to be very successful. I think next time I will complete shoots in multiple location to ensure I have a wide option of photographs to choose from when creating my final posters.

No comments:

Post a Comment